So, why me?

I am a strategic bridge between business goals and engineering execution. I specialize in taking ambiguous, high-sensitivity problems—like regulatory compliance or operational scaling—and translating them into clear roadmaps and scalable architectures.

Simplifying complexity. I focus on identifying high-leverage problems and translating them into measurable, reliable outcomes.

I start with the "Why" and the data. I leverage my Social Psychology background to hypothesize user behaviour, then I look for high-leverage technical solutions to solve for those behaviours at scale.

I am a translator. I translate complex technical architectures into clear value propositions for stakeholders, and I translate ambiguous business goals into actionable requirements for engineers, ensuring everyone is aligned on the measurable outcome!

I speak "Developer" fluently. Because I’ve spent years building at the API and database level, I can vet requirements for technical feasibility in real-time, shield the team from scope creep, and ensure our roadmap respects engineering velocity. I partner with engineering to build scalable foundations that reclaim team capacity.

I de-risk the roadmap through rapid experimentation. Whether it’s executing "Painted Door" tests or building data-driven prototypes, I focus on gathering high-signal evidence early so the team never wastes a sprint on a feature that doesn't have market demand.